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Midwest Snow and Ice Conference

 September 2025 

Waukesha County Technical College
Pewaukee, Wisconsin 

Reduce salt, cut costs!

SIMA's 2025 Midwest Snow and Ice Conference will feature presentations and discussions to help snow removal professionals, grounds managers and municipalities in Wisconsin and nearby states to adopt a more sustainable approach to salt use that can result in cost savings and better service.  

Additional information coming soon.

Education

Wednesday, September 18

Our 2024 lineup includes specific education for contractors and municipalities. 

Changing Climatology and Snow and Ice Management

Steve Vavrus, University of Wisconsin Center for Climatic Research and State of WI Climatologist

We’ll look at changes in weather patterns and climatology data to identify trends that could impact your snow and ice management service approach.

 

Legislative and Environmental Updates

Allison Madison, WI Salt Wise 

Hear updates on legislative and environmental issues impacting the state, including what’s next after the veto of Senate Bill 52, which would have provided salt applicator liability protections.

 

Tools & Tech to Reduce Salt Use

Josh Howver, ASM, Cornerstone Partners Horticultural Services

Explore some of the latest winter management tools and technology that can help reduce salt use and safe time and money.

 

Event Schedule

Wednesday, September 18th

 

7:45-8:30 am | Registration/Coffee

8:30-9:30 am | Changing Climatology and Snow and Ice Management
Steve Vavrus, University of Wisconsin Center for Climatic Research and State of WI Climatologist
We’ll look at changes in weather patterns and climatology data to identify trends that could impact your snow and ice management service approach.

9:30-10:15 am | Legislative and Environmental Updates
Allison Madison, WI Salt Wise
Hear updates on legislative and environmental issues impacting the state, including what’s next after the veto of Senate Bill 52, which would have provided salt applicator liability protections.

10:15-10:30 am | Coffee Break

10:30-11:45 am | Tools & Tech to Reduce Salt Use
Josh Howver, ASM, Cornerstone Partners Horticultural Services
Explore some of the latest winter management tools and technology that can help reduce salt use and safe time and money.

11:55-12:15 | Calibration Demos
Whether you’re calibrating your equipment old school or have newer spreaders that manage that task for you, it’s still imperative to understand application rates and calibration. Municipal and commercial spreaders will be on hand for calibration exercises.

12:15-1:10 pm | Snack & Chat Lunch
Network and learn from peers during roundtable discussions on a variety of snow and ice management topics. 

1:15-2:15 pm | Reduce Chlorides and Save Money? It’s a Win-Win
Aron Rodman, Extra Mile Snowplowing
Aron will share how his company has been able to reduce chlorides in its operations and the cost savings that have resulted—from using less material, reduced cleanup costs and more.

2:20-3:30 pm | Liquids: Walk Before You Run
Jeremy Johnson, ASM, The Bruce Company; Brad Frank, ASM, David J. Frank Co.; Joe Sell, CSP, ASM, Landmark Landscapes
Using liquids for snow and ice management is gaining in popularity. Panelists will share their experiences on building liquids into their operations. 


CONTRACTOR SESSION SCHEDULE

8-9 am: Registration / Vendor Visits
Complete your vendor passport for a chance to win prizes!

9-10:15 am: The Climate is Changing, So Should Your Business
Justin Gamester, CSP, Piscataqua Landscaping & Tree Service; Jon Crandall, CSP, JC Grounds Management; Brian McDonough, Cross Insurance; and Mark Shanaberger, trueWeather

At the 2022 Symposium, NH State Climatologist Dr. Mary Stampone discussed changes that are occurring and a panel shared how they might impact their snow operations. Her predictions came to fruition — did your business adjust? Join the discussion on changes to consider heading into the 2023 winter season. 

10:15-10:45 am: Coffee / Vendor Visits
Complete your vendor passport for a chance to win prizes!

10:45-11:45 am: Green Snow Pro Goes to Trial
North Point Outdoors, Boyle | Shaughnessy Law PCF, Makor Management, LLC  

For the first time since its inception, the Green Snow Pro was put to the legal test. Representatives from DES, North Point Outdoors, its attorney and the property manager  will discuss the case, the results and lessons learned from the process.

11:45 am-12:30 pm: Lunch / Vendor Visits
Complete your vendor passport for a chance to win prizes! Drawings will take place before the start of the demos.

12:45-2 pm: Demos / Tools & Tech to Reduce Salt Use

 

MUNICIPALITY SESSIONS

8-8:30 am: Registration / Vendor Visits
Complete your vendor passport for a chance to win prizes!

8:30-9:30 am: The Impact of Changing Climates on Municipal Operations
Speakers TBA

At the 2022 Symposium, NH State Climatologist Dr. Mary Stampone discussed changes that are occurring and a panel shared how they might impact their snow operations. Her predictions came to fruition — did your operations adjust? Join the discussion on changes to consider heading into the 2023 winter season. 

9:30-10:15 am: Calibration Exercise
Basic and advanced calibration refresher training 

10:15-10:30 am: Coffee / Vendor Visits

10:30-11:45 am: Storage Best Practices & Don't Use Sand!
Reducing salt use is only one way to minimize operations' environmental impact. Hear best practices in material use and salt storage.

11:45 am-12:30 pm: Lunch & Learn
Hear from NH DES representatives on the Green Snow Pro rules and regulations going into effect for municipalities.

12:45-2 pm: Demos / Tools & Tech to Reduce Salt Use

Thanks to the event sponsor:

DeicingDepot

Thanks to lunch sponsor:

New-MTE-Logo_sized400px

 

CONTRACTOR REGISTRATION

Registration includes education, vendor visits, and buffet lunch.

Cost:
1-4 people: $179 per person
Groups of 5 or more: $159 per person 

*Event counts for Green Snow Pro refresher training and CSP credits.

VENDOR REGISTRATION


Displays will be located inside the garages (unless equipment needs to move or exceeds 7’ height limit).
Dedicated attendee visits are scheduled for 8-9 am (during registration), 10:15-10:45 am (coffee break) and 11:45 am-12:30 pm (lunch).

Cost:
10x10 tabletop: $450
10x30 space for equipment (or outdoors): $600

*Includes registration/lunch for 1 person. Additional lunch tickets may be purchased.

Move in: Tuesday 3-5 pm and Wednesday 7 am

NEW FOR 2023! GAMIFICATION.
We’re adding a passport program to encourage as many visits to your table as possible. More details available in the Vendor Agreement.  

 

HOTEL INFORMATION


We have a room block at the Tru by Hilton Concord
(406 Main Street)

$119/night + tax
Cutoff Date: August 22, 2023
To reserve: Call the hotel at 603-931-1878 or reserve online via the link below
 

 

NETWORKING


Join us on September 12 from 6-8 pm for a pre-event meet up at Feathered Friends Brewing (231 S Main Street)

Grab a drink
Order BBQ from the neighboring restaurant
Enjoy good company

We'll see you there!


 

Event Location

Waukesha County Technical College

800 Main Street
Building "S"
Pewaukee, WI
campus map

NEED A HOTEL ROOM? 
SIMA has secured a block at The Ingleside Hotel

Rate: $115+/night
Cut-off: August 18, 2024
Reservations: Click here to book
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Registration

Event Pricing + Sponsor Information

Registration


  • Full class schedule
  • Demonstrations
  • Networking + Lunch

$105

Register Today

Sponsorship Opps


  • Limited sponsorships available!
  • Tabletop display
  • Logo recognition

SOLD OUT

Contact Kerri

Get notified!

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